The Hoodie That Passed Every Measurement — But Still Didn't Feel PremiumThe customer didn't complain about the fit.Or the fabric.Or the colour.The measurements were exactly where they were supposed to be.Yet the first thing they said after opening the sample was:"It doesn't feel as premium as our re

Why We Asked a Brand to Forget About 500 GSM for a WhileEvery few weeks, someone asks us almost the same question."Can you make it 500 GSM?"A few years ago, I probably would've answered, "Of course."Now I usually ask a different question first."What made you decide on 500?"Sometimes the answer is si

The first email wasn't unusual.The client introduced himself as the owner of a small streetwear brand in Australia and attached a Dropbox link with a tech pack, a size chart and a few photos of a hoodie they liked.At the end of the email, he wrote one sentence that caught my attention."Every factory

People sometimes assume the hardest part of making a hoodie is sewing it.It isn't.Most of the difficult decisions are made long before the sewing machines start running.I was reminded of that again while sorting through some old sampling files a few weeks ago.There was nothing special about the fold